--- title: "Work | SVENSSK" url: https://svenssk.com/work description: "Selected work from SVENSSK — positioning carried through language, identity, digital experience, and execution." lang: en --- Work # The work changes register because the organizations do. Across independent studies, founder-built businesses, client work, and original projects, the same discipline applies: find the central idea, then carry it through language, identity, experience, and execution. * * * Selected Work ## Strategy, made visible. Five projects showing how positioning can govern everything that follows—from the words on the page to the experience around them. Project status: FOUNDER-BUILT AND OPERATED ### Weston Ivy League A poison ivy removal business, built from the proposition and pricing through acquisition, operations, and the work itself. Every plant is removed by hand, including runners, roots, and mature vines. Ultraviolet inspection finds growth that’s easy to miss in ordinary light. Capabilities: BUSINESS DESIGN · BRAND STRATEGY · SERVICE DESIGN · OPERATIONS Visit westonivyleague.com: https://westonivyleague.com/ Image: Corner lot after clearing, showing bare ground and a stone wall with no vines (https://svenssk.com/__l5e/assets-v1/4da16083-0252-44cf-9d08-9838ed717fa1/wil-after-approved.jpg) Image: The same corner lot before clearing, covered in dense poison ivy and vines (https://svenssk.com/__l5e/assets-v1/bee38ce3-bbd5-4889-a335-3627e4b4d10d/wil-before-approved.jpg) Before — overgrown After — cleared The trailer. For a poison ivy removal company. Image: Black T-shirt printed with the Weston Ivy League logo and the line “If you've got the weed, call the Big Swede” (https://svenssk.com/__l5e/assets-v1/5ea09a47-f1b7-4c70-bd6a-455b14b2b47b/wil-real-merch-tee.jpg) The real merch. “If you've got the weed, call the Big Swede.” Image: Mock film poster titled 28 Rashes Later showing a man in protective gear in a wooded yard (https://svenssk.com/__l5e/assets-v1/d91a981e-bfc6-4684-af1a-2d5616b81128/wil-28-rashes-later.jpg) 28 Rashes Later. One man. One yard. Zero clue. Image: Mock film poster titled Midsommar 2: A Weston Midsommar with a figure in a floral wreath in bright daylight (https://svenssk.com/__l5e/assets-v1/1379619d-caab-4845-bc05-6fc2aac087ee/wil-midsommar-2.jpg) Midsommar 2: A Weston Midsommar. Project status: INDEPENDENT STUDY ### The Dudley Chateau A new digital identity for a beloved pond-side bar—useful, culturally specific, and confident enough to be funny without turning the place into a joke. Capabilities: VERBAL IDENTITY · HOSPITALITY STRATEGY · DIGITAL EXPERIENCE · CREATIVE DIRECTION View the independent study: https://thedudley.chat/ Homepage of The Dudley Chateau website study, showing a pond-side bar photograph and menu links: https://thedudley.chat/ Project status: CLIENT WORK ### Dr. Kristen A calm, credible digital presence for a clinical psychology practice. Capabilities: POSITIONING · CONTENT STRATEGY · DIGITAL EXPERIENCE Visit drkristen.phd: https://drkristen.phd/ Homepage of the Dr. Kristen practice website, showing a portrait and introductory text: https://drkristen.phd/ Project status: INDEPENDENT STUDY · IN PROGRESS ### Weston Country Club A restrained digital concept for a classic New England club, positioning golf as the anchor of everything else the club is. A self-initiated exploration of positioning, design and digital experience, presented under a concept name. Not commissioned or endorsed by the organization studied. Capabilities: POSITIONING · DIGITAL EXPERIENCE · EDITORIAL DESIGN · PRODUCT THINKING View the study in progress: https://weston.golf/ Homepage of the Weston Country Club website study, showing a golf course header and navigation: https://weston.golf/ ### Weston Tennis Club Reframing a tennis-led club around the relationships that deepen over years, and the families that come with them. Capabilities: RESEARCH · POSITIONING · INFORMATION ARCHITECTURE · DIGITAL EXPERIENCE View the study in progress: https://weston.tennis/ Homepage of the Weston Tennis Club website study, showing tennis courts and navigation: https://weston.tennis/ * * * The Wider Practice ## The format follows the idea. Some ideas require a website. Others become a business, a film, a song, or an entire fictional world. Project status: INDEPENDENT BRAND FILM ### Venti Technologies A marketing trailer for an AI-powered autonomous vehicle logistics company, made for a neighbor who didn’t ask for it and loved it anyway. Unpaid and noncommissioned. Capabilities: CONCEPT · FILM · EDITING A film, for fun. Project status: ORIGINAL PROJECT ### Gas Daddy A fuel startup didn't need a country persona with a film catalog. Gas Daddy got one anyway. A grocery store cashier recognized the songs, not the fuel business. They were playing them at the high school. Capabilities: NAMING · BRAND CREATION · FILM · MUSIC · CAMPAIGN DIRECTION - Spotify: https://open.spotify.com/artist/1L1bPrvLPoeevi6RIwvYGB - Apple Music: https://music.apple.com/us/artist/gas-daddy/1847649229 - Thirteen-film catalog - https://getgasdaddy.com/ The Gas Daddy cinematic universe Thirteen films. Zero budget. One cowboy with a gas can. The freeway chase. Mad Max: Fury Road. Pope Gas Daddy. In nomine octani. The Shining. Fill My Tank Up, Daddy. I met my daddy at pump 69. Runnin’ on E — the music video. The new McGasDaddy. The interrogation. A December to Remember. Pump 69. The late-night host. Darth Daddy. The reviews are in > “The most important petroleum-based art of our generation.” > > — anonymous > “Aggressively mid.” > > — also anonymous > “1 out of 5 stars… but possibly the key to lasting world peace.” > > — Rolling Stone (allegedly) > “Dolly Parton has expressed interest in a collaboration.” > > — unverified, obviously Project status: ORIGINAL PROJECT ### Cape Cod Demon Hunters Korea has K-pop. Cape Cod has this. A three-year-old tried to say “K-pop Demon Hunters.” It came out “Cape Cod Demon Hunters.” Ten tracks later, the idea keeps growing. Capabilities: WORLDBUILDING · WRITING · MUSIC · VISUAL DIRECTION - Spotify: https://open.spotify.com/artist/3UTc2MJx8GFiZrQLdbHkGE - Apple Music: https://music.apple.com/us/artist/cape-cod-demon-hunters/1859710662 - https://capecoddemonhunter.com/ Drive Thru (Part 1) Image: Illustrated demon-hunter trio in a battered car beneath a vivid pink sunset (https://svenssk.com/__l5e/assets-v1/95721218-f77a-40a3-b7df-107629166625/ccdh-cover.webp) Cape Cod Demon Hunters Image: Neon-lit drive-through at night reflected in wet pavement (https://svenssk.com/__l5e/assets-v1/a7115774-2bd9-4222-a895-857e4a70c30f/ccdh-drive-thru.webp) Drive Thru Image: Three blood-streaked demon hunters before a lighthouse and full moon (https://svenssk.com/__l5e/assets-v1/b1eec152-006d-4e15-a33a-77d2b2d02c99/ccdh-high-tide.webp) High Tide Image: Masked driver and woman in a car at night beneath a distant water tower (https://svenssk.com/__l5e/assets-v1/5589e065-b256-4fd8-87b3-9d03eb8195fc/ccdh-anchor-the-ghost.webp) Anchor the Ghost * * * ## From strategy to authorship to execution. SVENSSK works across disciplines because organizations do not experience their positioning, language, technology, and design as separate problems. The value lies in making them reinforce the same idea. * * *